If you have a record of that customer, try connecting with them offline to fully understand the issues that led to the poor review.
#DELETE YELP REVIEW PROFESSIONAL#
You’ll need to keep a cool head, and show that you’ve tried addressing the bad review in a constructive and professional way. In the worst-case scenario, they could also go viral, creating exactly the kind of publicity you don’t want for your business. Poorly worded review responses can quickly create a negative impression of your business and put other customers off using you. The temptation will be to rush in quickly with a strongly-worded reply. It also says it won’t take sides in factual disputes.Ĭlearly, it’s not a cut-and-dried process, so the best thing to do is to approach the review as genuine, whilst also looking for any evidence that it’s fake or malicious. Yelp also says that it is a “community-driven site” and doesn’t take the removal of third-party content such as images or reviews lightly. That leaves a high proportion of risk for local business owners in that industry. Given that reviews not only influence consumers and sales figures but also search engine rankings, it’s no surprise that they’re big business.Īs a real-life example, data cited as part of a 10-month study of restaurant reviews suggests that Yelp filters out about 16% of reviews as ‘being fake’ with its own algorithm. The Harvard Business Review says there is a “large and thriving market” for fake reviews. Removing fake or malicious reviews can therefore have a very tangible real-world impact. Weed out businesses that may provide a disappointing experienceĬonsumers reading positive reviews are more likely to interact with that business-by visiting the website (31%), traveling to the business location (17%), or contacting the business (12%).Ĭonversely, negative reviews make 92% of consumers less likely to use a business.Decide between businesses offering the same thing.Compare and contrast potential product/service providers.Create shortlists of businesses to buy from.Whether a review is a fair assessment of a customer’s experience or not, any poor review is potentially problematic because peer feedback is so intrinsic to the modern decision-making process. It takes a little work and know-how, so either skip straight to the steps, or read on to find out more about bad reviews and the Yelp platform first. So can you delete a Yelp review? The good news is that ‘yes it can be done’ (mostly), but with a caveat that users can’t do it themselves. Yelp’s own research suggests that 90% of Yelp users make a purchase within seven days of visiting the platform, so you’ll need to act quickly to protect your business. A poor experience amplified on Yelp can have immediate fallout and impact your bottom line. With over 31 million app users and millions more web visitors, Yelp is a platform with a high level of visibility. And then the disappointment grows when you realize the poor feedback has been shared on Yelp. You see you’ve got a new review, you pull it up expecting to see good things, and then bam! It’s a one-star bombshell.
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